Throughout history, the sacred image of rice grain and plant has subconsciously resonated within the hearts of every Vietnamese. Lately years, Vietnam proudly leads the world in rice exports, with the acclaimed ST25 rice earning the prestigious title of "World's Best Rice 2023". Our innovative strides in disease-resistance species of rice have even led to a Vietnamese scientist being honored at the VinFuture awards. 

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Derived from the essence of the rice growing cycle, the "Dong Dong" collection blooms from creative visions of LandFurniture, a Vietnamese furniture brand, aiming to elevate Vietnam's furniture industry globally, as to the proud achievements of Vietnamese rice.

Given Vietnam's notable growth in furniture production and export, Vietnamese furniture brands face a demanding challenge to consistently innovate with creativities in generating unique designs that embody its rich national culture and proudly get them introduced to the international community via global-scale exhibitions.

Drawing inspiration from classic European design, the pieces in the Dong Dong Furniture Collection have undergone a process of "localization", infusing them with decorative motifs that embody the rich cultural identity of Vietnam.

Each creation within the "Dong Dong" collection weaves a narrative of water rice and cultural heritage, affirming that Vietnam's creative furniture line is under harmonious integration while upholding its national identity.

A standout feature from the collection is the intricate image of young rice ears, meticulously carved, plated with gold, and adorned with special paint - evoking the enchanting hues of the paddle field. This inovative design language extends to other interior products, underscoring the fusion of artistic creativity value with user comfort. This is also a testament to the diverse evolution of the product chain within the Dong Dong furniture collection.

Within the Dong Dong Collection, the imagery of rice plants and grains captures the euphoria of post-harvest celebrations among farmers. Each meticulously crafted interior piece is an exquisite homage to Vietnam, evoking its distinctive essence and conveying the profound significance of water rice civilization—the very heartbeat of life in the Indochina delta.

At LandFurniture, the attention to details extend beyond mere aesthetics. Alongside the collection's theme, the brand also incorporates traditional lacquer techniques, showcasing emotive paintings of Vietnam's serene countryside. This not only adds visual appeal but also sends a positive message, encouraging ongoing growth and the search for beauty in life.

Displayed with pride at international furniture exhibitions, LandFurniture's Dong Dong collection evokes a seamless blend of natural and man-made materials. It aims to provide the opportunity to explore the diverse ways that nature inspires design while promoting materials leading towards a sustainable future.

LandFurniture, a furniture brand under Landco Corporation, is committed to delivering high-quality products from a "Vietnam Value Brand", designed and manufactured by Vietnamese artisans to the global market. The Dong Dong collection stands as a testament to this mission. With LandFurniture, every interior piece assumes the role of a "cultural emissary", fostering deeper connections and bringing Vietnam's image into closer embrace with international friends.